Word of Mouth Basic Training – user participation in your brand…

March 4, 2007 at 4:04 pm Leave a comment

Do you know about WOMMA?  WOMMA is the word of mouth marketing association.  And if you are a “Web 2.0-er” in your organization, you need to know about WOMMA.

First a little about WOMMA:

WOMMA is the official trade association for the word of mouth marketing industry. WOMMA’s mission is to promote and improve word of mouth marketing by:

  • Protecting consumers and the industry with strong ethical guidelines
  • Promoting word of mouth as an effective marketing tool
  • Setting standards to encourage its use

Web 2.0 and Word or Mouth are inseparable concepts in my view.  Take the look at this recent cnet article:  Experts: Let customers help brand your product.  I blogged recently about how Search might effect your brand, but what about real user participation in your brand!!  This isn’t without some risk, but I’ve said before this is the direction, so time to get out in front.  (thanks to Andrew Brown for sending me this article!).

I’ve been part of WOMMA for the past several months and already made many great contacts through the network of professionals that participate both online and through their events.  This year I’m working hard to adjust my calendar so I can join the Word of Mouth Basic Training conference – and selfishly, I’m hoping I might see you there!  WOMBAT this year is April 17th-18th in New Orleans.  The keynote line up looks good:

Sessions look like they are lining up good as well.  I know this will be a great event.  My friends at WOMMA shared a special discount code as a courtesy to my blog readers, so you can register with “friendsofsean” for a $75 discount on attendance.

Hope to see you in New Orleans!

Don’t forget to Digg it…



    Entry filed under: General Community Discussion.

    Communities, "Smart Mobs" and a followup to the HR discussion… Does your company support employee blogging?

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