"Hi Mac, I’m PC"

May 4, 2007 at 10:25 pm 3 comments

Today at the Online Community Business Summit I had the good fortune of jointly presenting with my counterpart from Apple.  It gave us an intimidating opportunity to talk with a group of our industry peers about the work we are doing with online communities and in particular the roles we play in our respective companies focused on enthusiasts.  I’ve blogged before about corporate transparency and the opportunity you have to change the way people see your company – to humanize your company.  After all, it’s not that hard to dislike a company, but it is hard to dislike good people once you’ve met them.  Offline events are always a great reminder of this and for those of you who are doing online community work…do NOT ignore the importance of offline connection. 

Beyond Apple, I also met passionate people from EBay, Dell, Yahoo, Lithium, Solidworks, Autodesk…and on and on.  Meeting people always changes the way you think about what you do, the business you’re in and the way you want to relate with others.  I had a great time.  I think a few attendees were genuinely surprised to see Me and Mac get along so well – for the record, both Mac and I thought that was weird – we are support and community people…not marketers.  We had fun opening the session with “Hi PC, Hi Mac.”  I couldn’t resist going on to say the following:  “Mac and I agreed not to have slides as he really wanted to show a creative video he made and I just want to show Excel cost models for Community ROI.”  Thanks to our fellow attendees for letting us have fun. 

So, in the spirit of community, let’s not think about what separates, but what binds:

  • Mac and I both make a living thinking and working hard on communities
  • We both focus on support, help and how-to communities
  • We both think and talk daily with the most active enthusiasts that are a part of our communities
  • We both love technology and what it empowers people to do
  • We’ve both been at our respective companies for over 10 years
  • We both think the Zune is the best music device on the market…oops, nope…
  • We are both the same age, and….
  • We both love pork….and in particular are passionate about bacon!!

So Mac, great to meet you and looking forward to the next time!

Sean, I mean, “PC”

Entry filed under: Uncategorized.

Nice Social map making the rounds…. Podcast on Community…

3 Comments Add your own

  • 1. kevin  |  May 6, 2007 at 7:47 pm


    I enjoyed your preso and all the back and forth. Great job.

  • […] Mac vs PC:  Mark Williams (Apple) and Sean O’Driscoll (MSFT) did a joint session on engaging in your community.  And of course, they couldn’t pass up the opportunity to do a little commercial spoof.  it was an excellent discussion. […]

  • 3. Lee  |  May 8, 2007 at 10:48 am

    Nice work Sean – I liked the recently posted abstract from your talk too. Mark is a good guy – a couple of years ago Josh Ledgard, Mark and I went out for a beer at the OC summit – it was an early version of I’m a Mac, I’m a PC. šŸ™‚


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