Are you a Web Omnivore too?

May 9, 2007 at 2:20 pm 3 comments

Ok…interesting, maybe not fascinating…but still kinda fun.

Pew Internet & American life has put up a questionnaire that once completed places you in a typology of information and communication technology Users.

I came back as an “Omnivore”, which Pew describes as follows:

Omnivores make up 8% of the American public.

Basic Description
Members of this group use their extensive suite of technology tools to do an enormous range of things online, on the go, and with their cell phones. Omnivores are highly engaged with video online and digital content. Between blogging, maintaining their Web pages, remixing digital content, or posting their creations to their websites, they are creative participants in cyberspace.

Defining Characteristics
You might see them watching video on an iPod. They might talk about their video games or their participation in virtual worlds the way their parents talked about their favorite TV episode a generation ago. Much of this chatter will take place via instant messages, texting on a cell phone, or on personal blogs. Omnivores are particularly active in dealing with video content. Most have video or digital cameras, and most have tried watching TV on a non-television device, such as a laptop or a cell phone.

Omnivores embrace all this connectivity, feeling confident in how they manage information and their many devices. This puts information technology at the center of how they express themselves, do their jobs, and connect to their friends.

Who They Are
They are young, ethnically diverse, and mostly male (70%). The median age is 28; just more than half of them are under age 30, versus one in five in the general population. Over half are white (64%) and 11% are black (compared to 12% in the general population). English-speaking Hispanics make up 18% of this group. Perhaps unsurprisingly, many (42% versus the 13% average) of Omnivores are students.

 The survey must be imperfect (all are)…as much of the above really is not me:

  • I don’t use an enormous suite of tools for super diverse things online – I’m kinda boring.
  • I don’t really do much video or digital content re-mixing.
  • I don’t own an IPod – but I have watched broadcast TV via my laptop.
  • Not sure how confident I feel in my “connected-ness” – I often find myself envying others who seem to get it so much more effortlessly than me.
  • I’m not young (by this survey’s standard) – and I’m not ethnically diverse – though the description they use seems to say this group is diverse and then uses facts that make that not seem to be the case.

Overall, I would self assess myself closer to a Connector and/or Productivity enhancer.   Here’s the typology from Pew – take the test and see what you think.



Entry filed under: Uncategorized.

Speech Abstract: Enhancing Online and Community Support Models Is your Baby Ugly? aka – convincing the unconverted on communities…part V

3 Comments Add your own

  • 1. Mike P  |  May 10, 2007 at 5:53 am

    Connector here 🙂
    Connectors make up 7% of the American public.

    Pretty cool and interesting questionnaire for sure. Thanks for sharing!


  • 2. Ron Casalotti  |  May 10, 2007 at 2:03 pm

    Omnivores unite!

    perhaps it’s the nature of our jobs, but count me among the 8%.


  • 3. Glyn Simpson  |  May 14, 2007 at 3:17 am

    Omnivore here too.

    Surprised a little as I expected the “connector”.

    The last thing I will do is remix stuff from the web or watch TV on my non-existant iPod 🙂



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