Communities and Consumer Generated Media…

May 19, 2007 at 9:34 am Leave a comment

Well, if I didn’t already think I was working in the vortex of a huge shift, my own employer (Microsoft) put a exclamation point on it yesterday with the $6B acquisition of aQuantive. You can read more about the purchase and public statements here

aQuantive is pretty interesting, bringing to Microsoft some very cool players in Razorfish/Avenue A – leaders in online/web presence.  Take the work done with Carnival Cruise lines here.  This site, Carnival Connections, is essentially a travel, e-commerce and social media site with cruise reviews (destinations and ships) as well as a section called “cruise talk” with user to user conversation forums.  I think I said once here: “there’s little point in visiting a vendor web site that doesn’t host user to user conversations.”

Another interesting example is Daimler Chrysler’s Mobile Kids site. Think Secondlife on a small scale for immersive play for kids where they can accumulate points in “Mokitown” as they learn and demonstrate safe behaviors.   Choose your character, pick their clothes, decide how they travel… as a parent with small kids, I like this site – teaching your kids through games like this is often more effective than the more typical parent/child “lecture series” of daily life. (note:  it is no substitute for good parenting, but a little help is certainly welcome).

So, I don’t know what happens next, but to be sure, this is another clear sign of the monumental shift toward participative media – where your users and you share space and conversations with one another – you’re job, as I’ve said all along…is to figure out your role in that conversation.  The destination is the death of the “corporate voice” and the arrival/acceptance of the “blended voice” – you and your users have open, unfiltered conversations for the world to see.  And, let’s face it, as both a supplier and a user – this new destination is far more unpredictable and therefore a lot more interesting!

Sean

Advertisements

Entry filed under: Uncategorized.

"Popfly:" I love it when we have a sense of humor… Word of Mouth? Great online Community? Or just a good excuse for an off topic post!!

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Trackback this post  |  Subscribe to the comments via RSS Feed


Feedburner feed

Subscribe to my feed

click here Subscribe with Bloglines

Favorite

Add to Technorati Favorites

Filter Blog by Date

May 2007
M T W T F S S
« Apr   Jun »
 123456
78910111213
14151617181920
21222324252627
28293031  

Flickr Photos

Who am I?

Quick Blog Stats

  • 48,114 Page Views

%d bloggers like this: