Citizen Marketer on "Citizen Marketers: When People Are the Message"

July 29, 2007 at 11:23 am Leave a comment

When People are the MessageMy book pile has grown faster than I can deplete it.  I’ve done what I rarely do…started reading multiple books at the same time.  Some people can do that, it’s not for me.

While traveling this week, I finish Citizen Marketers by Ben McConnell and Jackie Huba of Church of the Customer

It’s one of the better books on the changing face of marketing and influence in the post read/write web world and I certainly recommend adding it to your pile.  If you are already in a web 2.0 role, Citizen Marketers is a warm blank of reassurance and if you are just considering the implications, it’s an excellent primer for pulling together your business case. 

Here’s what I liked:

  • Good story telling – it’s just a good, entertaining, well written book – notable in that so many business audience books simply are not.
  • Examples galore – I wouldn’t necessarily call them best practices, but a range of examples that span industries and company sizes.  Selling the benefits of community in a company is in part good story telling with examples.
  • Approachability – If you are “web 2.0 literate” already, this is one of the books to drop on the desk of your boss. 
  • Structures:
    • Personas: The Four F’s:  Filters, Fanatics, Facilitators, and Firecrackers
    • Programs: Contests, Co-creation, and Communities

Enjoy the book…next up, finishing The Influentials.


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